Gym Director/General Manager
Job Description:
My Gym White Rock is seeking an energetic, people-focused Gym Director/General Manager to help launch and lead our newest location.
This is not a behind-the-scenes management role. The Gym Director is expected to regularly teach classes, lead birthday parties and special events, build relationships with families, coach team members, and drive membership growth. You'll be actively involved in every aspect of the business and play a key role in shaping the culture, team, and member experience from day one.
This role offers valuable experience in small business operations, sales, marketing, team leadership, and community building, making it an excellent opportunity for someone interested in entrepreneurship, franchising, or business leadership.
My Gym White Rock is currently preparing for our Fall 2026 opening. During the pre-opening phase, responsibilities will focus heavily on founding membership sales, community outreach, local partnerships, hiring, and training at existing My Gym locations, which will require travel.
Compensation: $40,000-$55,000 base salary, depending on experience, plus performance-based bonus opportunities.
Responsibilities:
Center Leadership & Operations
- Oversee the day-to-day operation of the center, ensuring a safe, organized, energetic, and welcoming environment.
- Manage staff schedules, facility upkeep, and operational standards for classes, camps, birthday parties, and special events.
- Build strong relationships with families and serve as a leader within the local community.
- Address employee performance, training, and development needs.
- Typical schedule includes four weekday shifts and one weekend shift.
Membership Growth & Community Outreach
- Drive membership sales through tours, trial classes, lead follow-up, and enrollment conversations.
- Respond promptly to prospective and current families via phone, text, email, and in person.
- Build relationships with local schools, daycares, parent groups, and community organizations.
- Represent My Gym at community events and outreach opportunities.
- During the pre-opening phase, conduct high-volume outreach to prospective families. Outreach activity may regularly exceed 50 outbound calls, texts, and emails per day depending on enrollment goals and lead volume.
Team Development & Training
- Recruit, hire, onboard, train, and develop exceptional teachers and team members.
- Lead staff meetings, trainings, and ongoing professional development.
- Observe classes and provide coaching to ensure consistent delivery of the My Gym experience.
- Foster a culture of accountability, growth, teamwork, and continuous improvement.
Teaching & Member Experience:
- Teach My Gym classes on a regular basis and serve as a lead instructor.
- Deliver engaging, high-energy experiences that help children build confidence, coordination, social skills, and physical development.
- Lead birthday parties, camps, and special events as needed.
- Create a positive, encouraging environment where every child feels successful and every family feels valued.
- Step into classes whenever needed to maintain staffing coverage and ensure a consistent member experience.
Qualifications
- Passion for working with children.
- Previous leadership, management, or supervisory experience preferred.
- Experience in sales, customer service, hospitality, retail management, operations management, business management, education, fitness, childcare, or small business environments is preferred.
- Strong communication, relationship-building, and organizational skills.
- Comfortable with sales, outreach, and asking families to enroll.
- Comfortable working in a fast-paced, growing business where priorities may evolve as the center opens and expands.
- Weekend availability is required.
- Ability to actively participate in classes and lift up to 50 pounds.
- Ability to stand, move, bend, climb, and engage with children throughout the day.
Company Overview:
My Gym Children’s Fitness Center is a leading children's enrichment franchise with more than 600 locations worldwide. We help children ages 6 weeks to 10 years grow through movement, play, and positive experiences that build confidence and lifelong skills. Follow My Gym White Rock on Instagram and Facebook (@mygymwhiterock) to learn more about our programs and upcoming opening.
Inclusion Statement:
At My Gym, we celebrate diversity and are committed to creating an inclusive environment where every team member feels welcomed, respected, and valued. We believe our team is strongest when it reflects the diverse families and communities we serve, and we strive to create #MomentsThatMatter for everyone who walks through our doors.
My Gym Children’s Fitness Center is a lot more than just “Mommy and Me!" From first steps to first handstands, we are committed to creating wonderful Moments That Matter. Our gyms are safe, colorful, and oh-so-clean spaces, and our staff pride themselves on providing a fun, safe, and meaningful experience to each and every family who enters through our doors.
Every day in more than 700 locations worldwide, My Gym kids attend structured, noncompetitive and age-appropriate classes and birthday parties taught by incredibly talented, fun, and happy grown-ups. Our curriculum grows with children and features a wide variety of activities designed to promote coordination, agility, flexibility, motor skills, and social skills. Whether it’s a toddler in a parent-participation class wiggling through a warm-up, or a school-aged Ninja kid conquering our Warped Wall, the FUN never stops!
My Gym’s brand promise is to love and nurture all children through meaningful play, and it’s a promise we take to heart.
We hope you’ll join us!
